
Episode 810: The Unified Marketing Strategy Behind MyFitnessPal’s 220 Million Users
What’s the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every
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Ralph Burns
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Perpetual Traffic is a weekly podcast produced by Tier 11 and hosted by Ralph Burns (CEO, Tier 11) where he share cutting-edge strategies on acquiring leads and sales for your business through paid traffic.
More than 600 episodes, over 13M downloads, and only awesome guests!

What’s the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every

Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to

Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your

Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what’s really working. Talk

What’s the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every

Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to

Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your

Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what’s really working. Talk
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.