Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

This week we’re talking about analytics and Facebook’s new Attribution tool, and how it will help your paid traffic strategy.

Drew Tweito of FunnelBoom joins Molly to explain how to figure out what ad platforms get the credit for a conversion, as well as what settings ecommerce businesses should and shouldn’t use in Shopify.

IN THIS EPISODE YOU’LL LEARN:

• When to use even credit over positional credit to figure out how much a touchpoint should be credited for a conversion
• How to use the cumulative value metric inside Facebook Attribution cohort report to project how much money you can make from your ads
• Hidden gems in the Facebook analytics platform you didn’t know were there—Breakdown, Events, and more

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Drew on LinkedIn
FunnelBoom
Tier11
Facebook Analytics
Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)
Episode 108: How Facebook’s Ad Algorithm Works

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