Episode 230: 3 Facebook Ad Tools Every Marketer Should Master Part 2

This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature.

RESOURCES MENTIONED IN THIS EPISODE:

About Custom Conversions
Specifications for Facebook Pixel Standard Events
About Facebook Pixel Standard and Custom Events
Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager
Get started with Facebook Attribution
Create Reports in Ads Reporting
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 197: The NEW Facebook Attribution Tool—All You Need to Know
Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?
Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success
Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One
Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part One

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