Author: Hector Santiesteban

Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify’s latest Winter Editions update. The conversation digs into the

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative

Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading

Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11’s Data Suite, designed to solve the long-standing issues of attribution

On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of the Meta

Ralph and Lauren tackle the challenges marketers and business owners face when managing lead generation and sales processes. They break down the critical differences between

Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why

Ralph and John dig into a case study that flips conventional marketing on its head, showing how rethinking ad spend can drive unexpected results. They

Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube’s challenges and potential for growth. He and John