Author: Hector Santiesteban

Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why

Ralph and John dig into a case study that flips conventional marketing on its head, showing how rethinking ad spend can drive unexpected results. They

Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube’s challenges and potential for growth. He and John

Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer

Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing

Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from

Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable

Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a