Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how
Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in
Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to
AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital
Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value
Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by
Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share
Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking
Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and
Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the