Episode 497: Facebook Ad Auction Insights: 3 Nuggets to Enhance Performance
Welcome to another episode of Perpetual Traffic. We’re diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook’s ad auction
Welcome to another episode of Perpetual Traffic. We’re diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook’s ad auction
In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google’s use of AI in delivering content and answers to users. They
In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising
In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness.
In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal
In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of
In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They
Welcome to another episode of Perpetual Traffic. We’re diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook’s ad auction
In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google’s use of AI in delivering content and answers to users. They
In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising
In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness.
In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.
With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.
Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).
Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.
With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.
Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).