Episode 317: How to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck. 

IN THIS EPISODE YOU’LL LEARN:

• How to best ask for the click in your creative (and get people off YouTube)
• Why instream skippable ads are best for customer acquisition
• What conversion architecture is and why it’s important to focus on
• The single best targeting Kasim has experienced on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• BotBuilders
• Minichat
• Meet Bob the BotBuilder (demo)
• Connect with Matt on Facebook

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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