Latest Podcast Episodes

ryan deiss selling to new vertical

Episode 141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018)

Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market.

Listen Now »
traffic and conversion summit 2018 questions answered live

Episode 140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

Listen Now »
traffic and conversion summit questions answered live

Episode 139: How to Lower Your Cost Per Acquisition (…And Other Questions Live from Traffic & Conversion Summit 2018)

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X.

Listen Now »
optimize facebook ad with split tests and dynamic creative 2018

Episode 137: How to Optimize & Scale Your Facebook Ads with Split Tests & Dynamic Creative in 2018

If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You’ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don’t compete against each other and so you can lower your cost per acquisition.

Listen Now »
Cambridge Analytica What You Need to Know

Episode 143: Cambridge Analytica: What You Need to Know

Is Facebook burning to the ground?

If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer?

Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is.

We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising

Listen Now »
chatbot strategy jason swenk

Episode 142: How Jason Swenk Used Chatbots to Generate $250,000 in 2 Months

Join the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months.

What was his secret?

Simply replacing his old, email focused contact form with a chatbot sequence.

Discover what that sequence looks like, how Jason is sending traffic to it, and everything Jason did to create the messenger bot contact form that generated him $250,000 in a couple months.

Listen Now »
ryan deiss selling to new vertical

Episode 141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018)

Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market.

Listen Now »
traffic and conversion summit 2018 questions answered live

Episode 140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

Listen Now »
traffic and conversion summit questions answered live

Episode 139: How to Lower Your Cost Per Acquisition (…And Other Questions Live from Traffic & Conversion Summit 2018)

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X.

Listen Now »

Meet the Hosts

Ralph Burns

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons. 

Ralph Burns

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.

Lauren Petrullo

Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.

With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.

Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).

Lauren Petrullo

Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.

With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.

Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).