
Episode 251: The 2 Essential Elements to Ultra High-Converting Video Ads
In this episode, Andrew Eckblad, founder of Convert Views, joins Ralph Burns and Amanda Powell to talk about how to create engaging and compelling video ads that convert.

In this episode, Andrew Eckblad, founder of Convert Views, joins Ralph Burns and Amanda Powell to talk about how to create engaging and compelling video ads that convert.

Molly Pittman is back for this episode of Perpetual Traffic and she’s here to explain why you need to be opening up your audience interests for cold traffic, making live campaign decisions faster, and reseting your campaigns so your marketing is on point for the current world climate.

Having trouble figuring out your ad messaging right now? This episode of Perpetual Traffic breaks down 10 examples of ads working well right now (free PDF here).

In this episode, Ralph Burns explains the 5 tools he uses to run his agency with a 40 person global remote team on five continents.

Having trouble figuring out your marketing message right now? The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now.

In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads.

Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value

Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by

Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking

Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and

Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.