Ralph Burns and Lauren Petrullo are discussing TikTok’s role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok,
Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and
Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful
Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers,
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say “yes,” Cialdini explains
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and
Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and
Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They
Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging
In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the
In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, “Make
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.