Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They
Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP
In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime.
Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set
It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.
William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.
In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.