
Episode 765: How Advantage+ Sales is Changing the Meta Ads Game Forever
The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today,

The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today,

Are you convinced your SEO is outperforming paid ads and wondering why you’re still spending six figures on Meta and Google? That assumption might be

In this final part of our four-part series on why Meta remains the top platform for scaling in 2026, we continue analysing the evAs we

In this final part of our four-part series on why Meta remains the top platform for scaling in 2026, we continue analysing the evolution of

Do you still consider Meta a targeting platform? If so, that mindset is probably costing you scale, efficiency, and confidence in your numbers. We see

We continue our discussion on why Meta is still the most powerful ad platform and what to expect in the coming year. We break down

In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting.

In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now.

In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business.

In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS14 changes have been playing out and the latest on attribution.

In this episode, Scalable’s General Manager Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth.

Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.