In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.
IN THIS EPISODE YOU’LL LEARN:
- The new tool Facebook is premiering to give small businesses the tools to introduce themselves to customers before they ask for a transaction. (<< This even works for businesses that can’t build out webpages.)
- How to reach the 30% of people who need to hear more before they make the final push to buy.
- The ad type the experts are using to generate lead costs 5x lower, higher relevance scores, and conversion costs 4x lower than ever before.
- How to tell your brand story using Facebook video ads and carousel ads. (<< The advice from Ralph and Molly will change the way you think about these ads!)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Canvas from Facebook
Episode 02: Acquiring Customers One Pixel At A Time – Molly explains the idea of “Traffic Temperature” and how to use paid traffic to create an automated system for building relationships.
Thanks for Listening!
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