Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.

They walk you through each practice and explain Facebook’s strategy to increase your return on investment, give real world examples of clients they are currently working with, and explain how they are using these strategies in their campaigns today.

Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns.


  • Why your ROI will decrease after increasing your Facebook’s campaign’s budget
  • How to optimize your Facebook auction strategy to be as close to the business goal as possible
  • Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions
  • The importance of looking at surface impressions and conversions and how to use that information to increase your ROI


Introducing New Ways for Partners to Support Businesses Advertising on Facebook
2018 Global Partner Summit Highlights
Best Practices: Ad Bidding and Budgeting
Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA
Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition
Episode 167: Choosing the Right Facebook Campaign Objective for You (Part 1)
Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2)

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