Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Are you making offers that require an in-person meeting or consultative sales call?

Frank Kern joins the Perpetual Traffic crew (Keith, Molly, and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.

IN THIS EPISODE YOU’LL LEARN:

• The 3 types of Facebook ad campaigns you need to generate sales calls and how to use them to deploy Frank Kern’s “Value in Advance” strategy.
• How to use “Extreme Risk Reversal” to close sales (Frank shares the exact guarantee he makes to his prospects.)
• How to find and close leaks in a conversion funnel using reverse engineering and systematic follow-up.
• How to pre-qualify prospects so you don’t waste time selling to people that aren’t a good fit (Look out for “Irresistible Intrigue Offer” and “The Confession” in this section.)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FrankKern.com – Enter one of Frank’s high-dollar consulting funnels to see how it operates.
Traffic Temperature:  How to Build Real Relationships with Automated Campaigns – Much of what Frank is teaching in this episode comes back to understanding “Traffic Temperature.”
The Anatomy of the Perfect Facebook Ad– Learn to create high-converting Facebook ads using this resource from Dominate Web Media.

Thanks for listening!

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