Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

• The 1 technique Molly used to skyrocket the social proof on her ads
• The 6 steps to expand your research so you can find the best audiences for your ad sets
• How to cull the bad ad sets and boost the better ones
• What to do if you’re getting cheap link clicks but no conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 8: Ad Targeting: Put Your Offer In Front of the Right People
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg’s Announcement)
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
The DigitalMarketer Podcast

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.