Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

This week we’re focusing on advertising your ecommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

RESOURCES MENTIONED IN THIS EPISODE

Mobile/Responsive Web Design Tester
Organic Aloha Prime Steak Rub & Seasoning
The Lean Startup
Create Custom Metrics in Ads Reporting
Actions Attributed to Your Ad
Episode 166: Why Facebook Traffic is NOT Your Problem
Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business
Manuel Suárez Coaching (Coupon Code: PODCAST)
Ad World Conference 2020
Ahrefs

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