Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.
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How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)
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Sendlane’s 2021 eCommerce Email Marketing Playbook
Resources Mentioned in this Episode:
Unlock Your Business Potential By Advertising on Social Media with Tier 11
Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps
WordStream: Everything You Know About Conversion Rate Optimization Is Wrong
Shop.org
DigitalMarketer Lab Elite
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