Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?

How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.

Listen To Learn:

• How to figure out your Customer Acquisition Cost
• The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
• How to add refunds, cost of goods sold, and more into your business costs

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Resources Mentioned in this Episode:

Work with Tier 11
Listen & Win an Apple Giveaway!
How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula
How To Calculate Your Average Customer Value (And Why It Matters)
Customer Value Optimization: How to Build an Unstoppable Business

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