The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate.
Push notifications are something you can implement as soon as you’re done listening to this episode. It’s that easy. And if you’re already using them, listen for some quick improvements you can implement to your push notification campaigns.
IN THIS EPISODE YOU’LL LEARN:
- About the copy, images, and the calendar schedule that is driving DM’s push notification success, so you can do the same.
- How you can use push notifications to immediately notify your subscribers («This is highly effective for time-sensitive items like flash sales).
- How push notifications allow you to circumvent social media hang-ups like waiting for an ad to be approved or hoping that your update doesn’t get lost in a sea of notifications.
- Why you should install your push notifications today, even if you’re not planning on sending out notifications straight away.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger
PushCrew
Dominate Web Media’s Facebook Ads Specialist Certification
Episode 74 Transcript (swipe the PDF version here):
| Keith Krance: | Hello and welcome back to Episode 74, and we’ve got a very special guest today. Lindsay Marder, who is one of our absolute favorite people over at DigitalMarketer Today’s episode is going to be a follow-up on Episode 72. Episode 72 was “How DigalMarketer Generated 500 Percent ROI in 3 Days Using Facebook Messenger.” We’re going to continue on that theme of using other ways and other platforms to continue to get more ROI out of your paid traffic, and today’s is going to be a great one. You’re going to love today’s because it’s going to be another “easy button” to get a lot more people consuming your stuff and taking action and following you. Lindsay, welcome to the call.
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| Lindsay Marder: | Hi. Thank you for having me.
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| Ralph Burns: | It’s about time.
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| Lindsay Marder: | Finally. Everyone else has gotten to be on here except me.
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| Keith Krance: | Big time.
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| Molly Pittman: | It’s your debut.
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| Keith Krance: | I remember a few years ago back when DigitalMarketer wasn’t really getting any traffic at all through their main brand website, the blog.
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| Lindsay Marder: | Yeah. We just started that.
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| Keith Krance: | Yeah, and Lindsay is responsible. Lindsay and Russ Henneberry working together. Lindsay is responsible for literally taking something from no traffic to, Molly I’ll let you read out the numbers but the blog is really I think one of the big things that separated you guys and made you guys become a serious brand in the digital marketing space of what you’ve been able to do with the consistent, amazing content and traffic that you’re generating from that.
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| Molly Pittman: | Lindsay has a similar story to me. Like starting out, knowing nothing about this stuff, and being able to really find her niche and figure out what she loves to do and just being a badass at doing it. Yeah, before this call, we were pulling up some stats for the blog. I was looking at the last month what our traffic numbers were looking like. Three years ago, we really weren’t getting any traffic to the blog. The blog didn’t really exist. Then Lindsay and Russ came on. They really worked hard. Now, it’s basically Lindsay doing most of the content marketing, but we had over 1,000,000 page views last month, over 500,000 new sessions, and 344,000 unique users. A lot of people are coming to read the DigitalMarketer blog, and to read the content that Lindsay’s producing and herding cats, herding different writers to actually turn stuff in. She will haunt you in your sleep. If you write for the DM blog, you will turn it in on time.
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| Keith Krance: | We know.
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| Ralph Burns: | We know first-hand. Yeah.
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| Molly Pittman: | What we’re going to be talking about today is something that Lindsay really spearheaded. Everyone has heard of push notifications. You get push notifications on websites, you get them within apps, and it’s a great way to engage with your audience. Like Keith said, two episodes ago we talked about Facebook Messenger placement, which is a brand-new channel and I feel the same way about push notifications. Like I said, website push notifications are a new way to engage with the audience, and Lindsay spearheaded this for us, we need to use this. She set it up herself, and she’s been the one running our push notification efforts, which is becoming a big channel for us. I’m excited for this episode, and thanks for coming on Lindsay.
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| Lindsay Marder: | Yeah. Happy to.
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| Ralph Burns: | One of the cool things about your guy’s traffic, which is absolutely amazing, is it’s 52% is new visitors. Is that what you had said?
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| Molly Pittman: | Yeah. The past month 52% were new.
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| Ralph Burns: | Outstanding. It’s not just people coming back because. We all visit the DigitalMarketer blog all the time, but we’ve obviously been there before. The real growth is in the new people that you guys are indoctrinating, which is really awesome.
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| Molly Pittman: | It’s cool because we’ve built this blog, obviously through good content, but also running a ton of paid traffic. If you look at the sessions, the over 500,000 that I was talking about over the past month, the two biggest sources were paid traffic and organic traffic, but they’re hand in hand, which is crazy because paid traffic used to be the biggest traffic source. Paid traffic and organic traffic are now even, which is really cool. You can see how much money that saves us. How much free traffic we’re getting now that the two are hand in hand.
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| Keith Krance: | Absolutely. That just makes it so much easier. We all know how well warm audiences do when it comes to your traffic campaigns and you’re just building warm audiences that much faster.
I think you’re going to like this episode because today is not a super elaborate, complex way to a long-term strategy. This is something you can implement as soon as you’re finished listening to this podcast. If you’re already doing some of this, I’m sure you’ll be able to make some very easy improvements to what you’re doing. We love small hinges that swing big doors. This is a small hinge that swings big doors, baby!
Lindsay, what the heck is a push notification? I’m looking at my phone, and I’m seeing all of my app notifications and that’s what I’m imagining right now.
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| Lindsay Marder: | It’s similar. They’re clickable messages that any website can send to their subscribers either on desktop or a mobile device. Basically, when someone goes to your site they’ll be prompted with a pop-up that says, “DigitalMarketer would like to send you push notifications.” You’d be able to insert your site where it says “DigitalMarketer.” They would hit yes, and then it would allow them to receive notifications from you at any point either on their phone if they visited your site from mobile or on desktop. Then, whenever they don’t want to they can just simply go in their Chrome settings and remove it if they’re hearing from you too much or they’re no longer interested. It works the same way as an email does, but you’re not sending them the same amount of content, and so you’re not getting as many unsubscribes.
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| Keith Krance: | Why the heck would somebody want to be doing push notifications?
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| Lindsay Marder: | They can talk to their audience about so many different topics. A lot of what I’ve seen is people sending push notifications about one thing. They’re sending one product over and over again and wondering why they’re not getting a lot of conversions, but it’s that they’re not segmenting their audience, and they’re not speaking to them about different topics. If you have different things that your audience wants to hear about, which, most of the time, if you’re emailing them you’re talking to them about different things, you could do that same exact strategy with push notifications. You can talk to them about content. You can make offers. You can bring them back to a shopping cart if they’ve abandoned a shopping cart. You can give surveys and polls and get feedback from your subscribers. If you have a podcast like this one, you can send them to your podcast. You can let them know about sales. It’s just a bunch of different ways to consistently talk to them.
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| Molly Pittman: | Lindsay, would the push notification only come when I’m back on the DigitalMarketer website or does it appear in my browser? If I’m just on Google and I’ve subscribed to the DigitalMarketer PushCrew then it would just pop-up, no matter where I’m at on the web?
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| Lindsay Marder: | Yeah. Absolutely. No matter where you are on the web and even if you’re not on your computer. Say you’ve subscribed to desktop notifications and you have your laptop closed and I send a notification to go out, the next time you open your computer if your browser is still enabled and you haven’t quit your browser that is going to pop-up. When you do open your browser, it’s going to pop-up anyway. The cool thing is that, say you have a time specific offer, a lot of these apps will allow you to do timing. I can set it that I am going to send an offer at three p.m., but it’s a flash sale and we’re only having it open for six hours, so I’ll put a timer on it that they won’t receive this notification after the sale closes. Anytime between that period of time that they open their computer or get back to any site they’re on, they’ll get the notification.
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| Ralph Burns: | Love it.
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| Molly Pittman: | Wow. If you think about Facebook ads, you’re really only reaching people when they’re actually on the Facebook platform or maybe through audience network or something like Google Display Network; you can follow them around the web. But this really pops up. It pops up in your browser. It’s not an ad that’s on the page that you’re looking at or anything like that. It pops up.
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| Keith Krance: | You can’t miss it.
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| Molly Pittman: | You can’t miss it.
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| Lindsay Marder: | You can’t miss it, and you have to dismiss it or swipe to the right.
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| Molly Pittman: | You have to acknowledge it.
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| Lindsay Marder: | Yeah. It’s in your face, and you can also determine the orientation. We’ve tried having it in the bottom right of your screen or the top left of your screen. We see who gets delivered and who clicks on it depending on what the orientation is and you can actually test that to see how people respond and to what orientation.
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| Molly Pittman: | From my opinion, push notifications really started in apps. For example, if you have the Old Navy app installed, you’ll get a message on your phone that says, “We have a sale going on through the end of the day.” They’re simple notifications that pop-up on your phone. Really, what we’re doing is an extended version of that. It’s on the desktop, it’s on the cell phone. Really cool.
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| Lindsay Marder: | Yeah. It’s awesome and it’s given us a different way to talk to our subscribers. When we first started, we were only thinking of it as a content distribution platform, another way to get things in front of people. Then when we dug into it a little bit more and we were using PushCrew and we started working with their team and we realized that we could connect it with our API and segment these lists. I could segment the blog lists. I could segment the podcast lists. I could segment all these different things so that people who visited the podcast site would opt-in to receive podcast notifications. People who visited the blog would do that. People who actually joined DM Lab, when they visit Lab they can opt-in to receive Lab notifications. These are paying subscribers who are buying from us who want to hear from us and we can let them know what’s new, what’s happening, what they should be scheduling for webinars and it’s a way for us to keep giving them value passively. (Note: Not a DM Lab Member? Learn more here.)
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| Keith Krance: | I love it so much. Love it. You’re just taking it to the next level in what you can do and really leveraging it.
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| Ralph Burns: | With PushCrew, tell us a little bit about how it works with them. For example, like you said, since you have that enabled on the site, let’s say I visit the blog and then I go to the podcast, does it prioritize based upon time on site? Is there any sort of thing that you use on the back end to send me more customizable content?
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| Lindsay Marder: | As soon as you land on the site it pops up with the prompt for you to join, but then if you jump on another site and join again you’ll be on different lists. We can talk about segmenting, but if I segment things you might get two or three notifications in a day but it’s about three different topics that you’ve opted in to hear about.
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| Ralph Burns: | Cool.
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| Molly Pittman: | Yeah.
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| Keith Krance: | This sounds pretty sweet. Somebody’s listening right now, what would be the next thing you’d tell them to do? What’s the way to implement this and how do you typically use it? What are some simple ways and some different ways that people can use those? And maybe some more numbers and what you guys are doing?
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| Lindsay Marder: | If someone had to get started immediately, I would say go ahead and get a push notification system enabled on your main page; the page they hit the most. For us, that was digitalmarketer.com and we had the blog as the home page. We would start sending them content, and at first, we were sending them content daily. That’s a great way to let people know what’s new because one of the other things that you think about is that RSS feeds used to be a really big thing. People subscribed to an RSS feed and they were instantly notified when you had a new post. People don’t really do that anymore. When you have a new blog post, you can put out a push notification immediately and drive people to that blog post. You don’t have to go immediately put it on Facebook and put money behind it and wait for that to be approved and for people to start seeing it before they go, or on Twitter hoping they see your tweet once every thirty minutes. You can get people there immediately.
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| The other cool thing about that is, say you’re running a promotion and you have blog content that’s going to support it and you have call outs in your blog posts and CTAs and it’s very time sensitive. You can push that post to people, and tell them the topic of the post and then tease in the copy saying, “Sale inside,” or something of that nature that makes people want to go there. It’s really just a great way to get your content in front of people. If you have a podcast like you guys do, you can grow a podcast list. It’s just different things. They should immediately go and enable the push notifications and then work on segmenting.
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| Keith Krance: | Exactly it’s super simple. We installed push notifications earlier this year and same thing, we just kept it simple. Every time there’s a new podcast episode for subscribers, if there’s a new blog, updates on a Facebook Ads University webinar, or something like that. Pretty simple. It’s not hard. You don’t have to over-complicate this. Then, like what you guys did, once you get some experience and talked to the push group team a little bit, you start adding more complexity.
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| Lindsay Marder: | Yeah. Absolutely. We started with PushCrew in April 2016, and I don’t think we actually started diversifying the content and making different offers to people until August because that’s when we really started segmenting and realizing we have so many different offers. If you have people going to your site because they want to go look at your products or they want to look at your blog or they want to listen to your podcast or they’re a Lab Member, you would speak to all those people differently because, otherwise, you’re sending them content that they don’t want to hear about. That’s the reason why people end up unsubscribing from email lists. They’re no longer interested in what you have to say. By being able to diversify your offers and speak to your audiences differently, you’re keeping them coming back because you’re speaking the language they want to hear over these notifications and only telling them something when they want to hear it.
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| Molly Pittman: | I see it like a pixel. You want to go ahead and get it installed as soon as possible because people will start subscribing. It doesn’t mean you have to send out your first push today, but the quicker you can get it installed the quicker you can start really building up this list of people who you can later send notifications to. If it’s just one big list and that’s all you’re able to do right now, that’s totally okay. You can still send out blog posts, pieces of content, let people know when you have a big sale. Anything that’s generic and would really speak to anyone, but down the road, as you get a little bit more specific with it, it’s almost segmenting like you would with your retargeting audiences. Like Lindsay said, you really want to segment people based off of their past actions—the way people have spent their time in the past or money in the past—really will allow you to figure out how they’re going to spend it in the future.
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| If they visited your blog in the past they probably want to read your blog articles moving forward and you should continue to talk to them about that. If they visited a podcast, they want to continue to listen. If they visited your products page they might be interested in buying. When you run a sale the next time it would be great to let them know that there is a discount. I think there is a lot of power and we haven’t touched on this a lot, using this for people who have already bought, especially if you’re selling information and you have a member’s area or somewhere where they go online to continue to consume this information, continue to engage with them inside of that member’s area.
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| Especially if it’s a continuity program, churn is everything. You’re trying to get them to stay in the program which means you’re continuing to make sure that they’re consuming the information that they’re seeing value in whatever you’re doing. Push notifications are a great way to continue to remind them that you exist, that you’re giving them value. Maybe you’re doing calls or you’ve added new information or maybe you just want to give them a quick, way to go, keep it up. There’s a lot you can do with this. It’s very similar to how you would segment your retargeting audiences. It’s just another channel.
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| Keith Krance: | Yeah, baby.
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| Molly Pittman: | Yeah.
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| Keith Krance: | Big time. I love it. What can people expect if they implement this?
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| Lindsay Marder: | Depending on how they’re implementing it they definitely need to test their audience. They need to test how often their audience wants to hear them and one of the reasons segmenting becomes so important when you’re talking to them about different things is that you can’t keep putting the same offer in front of the same group of people consistently and think your numbers are going to be any different, because once someone has opted-in to something you don’t want them to opt-in into the very same thing again. You want to diversify the offers you’re making them just so that they keep coming back to your site for other things because you’re letting them know about all the things that you talk about with them. For us, I would say that we started growing our audience list by a couple hundred every week and now we went from about 15,000 to 25,000 in about three months once we started really upping the content, making a consistent schedule and laying it out pretty much like an editorial calendar.
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| You have your segments that you’re sending to them and it’s on specific days. People can rely on what you’re going to offer them on which days. For us, we’ll have a Lead Magnet offer on Mondays and a trip wire offer that goes straight to a sales page on Wednesdays and then other days we have the podcast or good will content. That really helps to grow your audience as well. I would say they can expect gradual increases in their audience. The other thing to be aware of is that the way people unsubscribe from your push notifications is to either manually do it in their settings or when they clear their cookies. When they clear their cookies they’re no longer on your subscribe list. When you’re looking at your unsubscribe daily and it looks like it jumped down a lot in your subscriber list, don’t panic. It’s not that people aren’t interested in what you have to say. It’s just that they probably cleared their cookies and the next time they come visit your site they’ll get prompted and they’ll probably resubscribe.
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| Molly Pittman: | The rate at which your subscribers grows is really going to be dependent on site traffic. You might go to five to ten. That’s still great. I think what’s really key about what you were just talking about Lindsay is really distributing these notifications like you would an editorial calendar. Let’s go back over that. On Monday, you said that you sent out a Lead Magnet. Right?
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| Lindsay Marder: | Yeah.
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| Molly Pittman: | What would copy for something like that look like? How much text are you able to include?
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| Lindsay Marder: | In the system that we use on PushCrew you’re allowed 48 characters in the title and 100 characters in your message. Other ones may be different and allow you more space but you actually really want to keep it short and concise because you have to remember that you’re not specifying whether these are going to desktop or mobile, so you want it look good on either one and you want to get straight to the benefit.
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| Molly Pittman: | That’s great.
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| Lindsay Marder: | I tested a lot on these. We tested at first calling out what we’re getting. We tested putting in brackets, download available or a free opt-in kind of thing and those didn’t perform well. It’s like, people get the opportunity to just say no, I’m not interested in that right now.
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| Molly Pittman: | They feel like they’re being sold to.
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| Lindsay Marder: | That even was the same kind of result with the blog. What I started testing around August was just getting straight to the benefit of it in the headline or going with a curiosity-driven headline. With our Lead Magnets, I’m getting straight to what it’s called and that’s perfect, because if you use that name to drive traffic to it on Facebook or Twitter or anywhere else why wouldn’t you use that headline on your push notifications? With one of our best-performing ones the headline is just the customer avatar worksheet and in the message, I’m using the same copy or very similar copy than what’s on the landing page. I’m very benefit heavy, like here’s a downloadable worksheet, get to know your customers, know what they want you to sell them.
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| Molly Pittman: | If you have a successful copy, whether it’s an email that you’ve used to promote something or an ad or the landing page you can just go ahead and grab that copy. You don’t have to reinvent the wheel here with push notifications. We’re pretty much using the same things that we do on the landing page and within the Facebook ad. Is that the same with when you’re promoting trip wires or content? Do you do anything differently with the actual notification?
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| Lindsay Marder: | I don’t do anything different with the actual notification. I don’t even use the segment in the name. For the podcast, what you can actually do instead of calling out your segment in the headline what we’ve done is create unique PushCrew tiles. You get a tile that’s included in your notification that’s just an illustration or a design, whatever you want, it’s on the left side and it’ll show on mobile or a desktop. How I’ve gotten around people knowing what segment they’re looking at because some people are on all four of my segments, is for the podcast I’m using the Perpetual Traffic logo and image for all of our Lead Magnets, each one gets a different image in the tiles that representative of what the product is and then I make sure to put the DM gear somewhere in there. Use the image space available to you to indicate what you need to indicate to people.
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| Keith Krance: | Love it. I love it. This is good stuff.
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| Molly Pittman: | Lindsay, we’re sending out four to five a week, right, just to recap on that?
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| Lindsay Marder: | We’re sending out seven a week.
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| Molly Pittman: | Wow. All right. We’re sending out seven a week. Can you just go through that really quick, just which days and what offers we’re sending?
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| Lindsay Marder: | On Mondays, we’re sending Lead Magnets and for us, that looks like the ten-minute social media audit, 60-second blog plan. Customer avatar, Facebook ad templates and what we’re also trying to do now are courses. We have the double your sales course that we do. It doesn’t have to be an opt-in get this download thing right away. I think if you’re doing a free mini course why not promote it? As long as it’s free, just let them know that Monday is your free opt-in day. On Tuesdays, we’re mailing the Perpetual Traffic podcast. What I’ve also started doing is staggering the day it goes out. Every Tuesday the previous week’s episode will push through to the list. The week it went up, we’ve already put it on Facebook and we put money behind it. We’ve emailed it to the list and it’s got that peak from all the visitors when it came out but now the following week on a Tuesday we’ll give it another bump in traffic on the same day the next podcast comes out.
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| Then, Wednesdays we have trip wire offers. For us that looks like all of our execution plans, the $10 a day traffic plan, the 21-day launch plan, the Pinterest promoted pin plan and it’s not just offers the same way that the Lead Magnets aren’t just Lead Magnets. Recently, I promoted our Black Friday Bootcamp. I have pushed T&C offers on there. It’s just like let them know that Wednesday’s the day that you have to pay for something if you want to get it and then Thursdays we give the rest of the list a break and speak just to our paying lab members. It’s Office Hours or any other live webinar, if they get a reminder early in the morning, this is happening at three p.m., don’t forget to register now, and what it’ll be about it’s the same way that you would put the copy with anything else. Go with the headline of the webinar and what they’re going to get if they come and Friday I speak to our lab members again and give them info about DM deals.
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| Since we partner with other companies and get discounts for our Lab Members that’s all available to them in Lab but we have so many people that don’t know what’s in Lab, what there is for them to find that it’s an easy way for us to tell them. We can announce a new execution plan. We can announce a DM deal, what the deal is, who it’s for. We can announce that a webinar is live in the library for them and then Saturday and Sunday I use to broadcast blog content and I send them that week’s post.
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| Molly Pittman: | Lindsay, everyone’s going to be different, right? We’re all going to have different numbers of subscribers but what kind of traffic, what percentage of people are we seeing who get the notification? What percentage of them actually click?
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| Lindsay Marder: | That’s the really cool part. All of them are in double digits. We started working up to that in August and since then we’re seeing about 15 to 20 percent click rate on our Lead Magnets but then from those people we’re hovering around 38 percent conversion rate every time we send a Lead Magnet out.
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| Keith Krance: | Wow.
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| Molly Pittman: | Wow. That’s really cool. Fifteen to 20 percent. Think about that. If you’re sending an email to your list you first have that open rate. Only so many people are going to open that and then only so many people are actually going to click on the email to get to the page. With push notifications, you’ve overcome the open rate. You click or you don’t and you’re seeing a 15 to 20 percent click rate. That’s removing a step that you have an email and also an incredible click rate.
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| Lindsay Marder: | The reason the conversion rate is so high because really we’re going from 35 to 38 percent conversion rate on every Lead Magnet is because I’m giving them different offers every week. Even if you only have five free offers, five PDFs or five Lead Magnets or even three don’t send them one after another for three weeks in a row because your list is going to get fatigued on it if it’s not growing quickly. Space that out. Someone who sees customer avatar, I actually looked this up. The first time I sent out the customer avatar Lead Magnet was in August and then the next time I sent was in September and then I actually just sent it again on Monday and we’re seeing the same results. There are new people on your list that want to know your offers and that’s why the conversion rate has stayed so consistent.
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| Keith Krance: | I love it. You guys have done a lot of little things to continuously improve this. My guess is that that 15 or so click through rate was not that high when you had first started, right?
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| Lindsay Marder: | No, I don’t think so. I think it was actually hovering, right off the gate, I believe it started about four percent and then gradually grew to seven percent. Like I said, when we first started doing this we were just sending content from April until about August, it was just content. We were just looking at it as a content distribution platform and then as soon as we started varying what we were saying to them and they realized it wasn’t just blogging the click rate went up so much.
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| Molly Pittman: | When we run a promotion or a marketing campaign here at DigitalMarketer now, it’s not just emails. We’re looking at how are we leveraging email? How are leveraging different traffic channels, paid traffic channels? Are we sending push notifications? We’re actually going to launch an app at the beginning of next year which will be great because that’s going to give us another medium to interact with people. I really think the theme of 2017 and what we’ve seen even this year is, how are you diversifying your traffic? Quit doing Facebook, go to Google. It’s like, where are you entering the conversation that your people are already having? How are you using Facebook Messenger? How are you using push notifications? How are you using apps? How are you speaking to different people they want to be spoken to?
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| Keith Krance: | Yes.
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| Molly Pittman: | Right?
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| Keith Krance: | Exactly.
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| Molly Pittman: | Email is still great but there are some people that hate email. I don’t like email. There are some people that like to talk on the phone. There are some people that like to text. There are some people that want Facebook Messenger, some that respond to push notifications, some that want to install an app and I’m missing a lot of channels.
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| Keith Krance: | Absolutely.
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| Molly Pittman: | I really think that’s going to be a big theme next year, how are you diversifying your traffic and again I don’t mean that, how are you buying traffic from other channels, that’s always great, but how are you really leveraging these other forms of communication that your prospects and customers are already using?
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| Lindsay Marder: | Yeah. The other thing Molly that I really want people to understand about this is definitely install this on your site and you don’t have to send your first one out as soon as it’s done, get something good to send but one of the most important things and I think was such a reason that we continued with this even when seeing a four percent click rate or seven percent click rate, is the tracking. Put tracking on every link you’re using because if you can track how much each subscriber is worth to you it can definitely drive what you’re talking to them about and if it’s worth it for your business. For DigitalMarketer, since August what we’ve generated with PushCrew is close to $30,000.
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| Molly Pittman: | Wow.
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| Lindsay Marder: | Yeah. It’s just been totally worth it.
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| Keith Krance: | I love it. I love it. This is awesome stuff, Lindsay. Thanks again for coming on and thanks for doing everything you do for DigitalMarketer and just bringing the good stuff here. You can head to digitalmarketer.com/podcast and visit Episode 74 for the resources and links mentioned in this episode.
And then two more quick things. Make sure you are looking out for next week’s episode, Episode 75, we’ve got some good stuff. Basically, we’re going to talk about how Facebook ads put Donald Trump in the white house. We’re also going to talk about where the Clinton team failed and Trump won in the number one factor affecting most every single Facebook ad campaign. We’ll hit that next week. Make sure you stay tuned for that. Also, Ralph and I are super excited. In the first of February Ralph and I are going to be doing a Facebooks ads specialist certification.
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| Specifically, if you are someone that is a consultant or you work for an agency and you want to get more clients or you want to maybe work with a company like an agency, this is for you. We actually are going to have two separate options. One for people that just want to specifically get really good at Facebook ads and work for a company or if they’re a consultant. We’ve got a couple of different levels and you can go check that out at dominatewebmedia.com/2017. It’s going to be an intimate event. It’s going to be limited and as well as we’re giving the first 15 people that sign up are going to go out and get a tour of the Facebook ads headquarters in Austin. Super excited about that. Molly’s going to come out and do a session and it’s going to be some good stuff. If you’re interested in hearing any more about that just go to dominatewebmedia.com/2017 and you can learn more about that and stay tuned for next week. Once again, good stuff, Lindsay, loved it and we can’t wait to talk to you, till next week.
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| Molly Pittman: | Bye-bye.
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| Ralph Burns: | Bye-bye.
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| Keith Krance: | Bye-bye.
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