Episode 15: Selling Music Training with Paid Traffic

Graham English started building websites and learning digital marketing techniques to promote his rock band. Today, Graham has turned his passion for music into profitable digital businesses in the music industry.

Over the last 24 months, Graham has grown his business over 400% using the repeatable process he shares in this episode of the Perpetual Traffic podcast.

IN THIS EPISODE YOU’LL LEARN:

• The one problem the “more traffic” solution won’t solve and the biggest traffic mistake Graham made in the early days of his business.
• The “G/L/F” email campaign template Graham uses to follow up with new leads that don’t buy. (You can download this template in the resources section of the show notes)
• 4 traffic campaigns Graham employs (and how he breaks down his ad budget)
• A  simple (and free) method for doing market research using Amazon.com.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

LogicStudioTraining.com – Graham’s digital music software training website.
SpeedSongwriting.com – Graham’s song writing training business.
G/L/F Campaign – The Gain, Logic Fear email series that can be used to follow up with those that opt-in but don’t buy.
80/20 Sales and Marketing by Perry Marshall – Perry Marshall’s fantastic demonstration of the power of the Pareto Principle when applied to sales and marketing.
Crafting a Digital Advertising Plan

Thanks for listening!

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