Episode 24: 4 P’s of YouTube Advertising [Part One]

Tom Breeze runs a pay-for-performance ad agency.  That means he doesn’t get paid unless he drives leads and sales for his clients.

Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.

IN THIS EPISODE YOU’LL LEARN:

• Why the time to advertise on YouTube is NOW (including the 3 reasons people search YouTube).
• The most recent retargeting feature in the Google AdWords platform (and how to use it to reach your customers on YouTube and elsewhere)
• The current issue with Facebook video ad retargeting (and how YouTube overcomes it)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Google Customer Match – This AdWords support page will show you how to set up Google Customer Match, a powerful new retargeting feature in Google AdWords.
11 YouTube In-Stream Ad Tips – This article from Tom Breeze of Viewability will teach you the right way to run YouTube In-Stream ads.
The YouTube Retargeting System – Are you a Digital Marketer Lab Members?  Access this Execution Plan to learn the step-by-step YouTube retargeting system.

Thanks for listening!

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