Episode 23: Sell High-Ticket Events with Paid Traffic

Looking to sell tickets to an event?  The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.

Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”


  • The “Dog Whistle” Segmentation campaign that sells high-priced event tickets to the coldest of traffic.
  • The simple “72/48/24” scarcity campaign that uses the most powerful event sales tactic: SCARCITY. (This is the lowest of the low hanging fruit)
  • How to use the event purchase “Thank You Page” to sell more tickets using Facebook’s Event function (BONUS: This trick is 100% organic — no ads required)


Episode 02: Acquiring Customers One Pixel At A Time – In this episode of the PT podcast, Molly explains the idea of “Traffic Temperature” and how to use paid traffic to create an automated system for building these relationships.
Example Ads:

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Example of a Lab Member ad.

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Example of an Alumni T&C ad.

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Examples of an ad and offer directed to audiences located in San Diego.

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Example of Scarcity ad and corresponding email for T&C selling out.

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