Episode 25: 4 P’s of YouTube Advertising [Part Two]

In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion.

You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.

IN THIS EPISODE YOU’LL LEARN:

• The one YouTube ad every business should create first, how long it should be and the call-to-action you should make at the end.
• How to effectively use “pain” to move a prospect to action. (Do it the wrong way and it can backfire)
• How to repurpose a single, 5-minute “Advertorial” video ad into 5 “Content + Call To Action” video ads.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 24 – 4 P’s of YouTube Advertising [Part One] – In this episode, Tom Breeze covers the first of the 4 P’s of YouTube advertising: Platform and Person.
Episode 3 – Facebook Video Ad Game Plan – In this episode of the Perpetual Traffic Podcast, Keith talks about videos with a call-to-action on Facebook.
11 YouTube In-Stream Ad Tips – This article from Tom Breeze of Viewability will teach you the right way to run YouTube In-Stream ads.
The YouTube Retargeting System – Are you a Digital Marketer Lab Members? Access this Execution Plan to learn the step-by-step YouTube retargeting system.

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