Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.

IN THIS EPISODE YOU’LL LEARN:

• The answers to 13 of the biggest questions we get from marketers on the conversion pixel (<< Including: Why Facebook changed their pixel, and what are the differences between the old pixel and the new?).
• How to use the pixel to optimize leads, while giving Facebook more information about who they should serve your ad to next.
• The little thing that can trip up your conversion tracking, and how you can be mindful of this.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FunnelBoom Training Resources
Facebook’s New Conversion Pixel: Pain-Free Migration & Set Up: Andrew Tweito’s blog post for DigitalMarketer
Episode 46: 3 Facebook Changes Marketers Need to Know

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