Episode 48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A

Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.


  • The critical factor you need to put into practice with your lead ads to ensure your leads don’t go cold (<< This is a must for both big and local businesses alike).
  • The strategy that gives you more control over your cost per lead and your cost per acquisition in the Facebook ad platform.
  • The three different ways to keep your Facebook campaign structure tight.
  • The question you really need to ask yourself about your retargeting audience sources (<< Answering this can make it easier to come up with your strategies).


Episode 02: Acquiring Customers One Pixel At A Time
Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)
Episode 31: 3 Elements of a Successful Video Ad
Episode 32: 5-Step Facebook Video Ad Creation Process
Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
Episode 34: 14 Elements of Persuasive Ad Copy
Episode 41: 9 Ways to Increase Landing Page Conversion Rate
Episode 42: 2 Facebook Campaign Metrics that Drive ROI
Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer
Episode 45: 5 Proven Facebook Offers that Convert
Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

Thanks for listening!

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