Episode 147: The 4 Pillars of Advertising on Google

If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.)

After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.)

Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google’s advertising platform and reach your potential customers. You’ll learn how to run ads not only on Google’s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.

IN THIS EPISODE YOU’LL LEARN:

• The 4 pillars that make up the foundation of a successful ad campaign on Google.
• How your Quality Score could get you a bid less than your competitor and still outrank them (« Plus, the 3 elements that makeup Google’s Quality Score).
• The ad types you want to run first on each of Google’s properties.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
eCommerce Evolution Podcast
Smart Google Traffic

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