Episode 373: Google Unveils Most Powerful Advertising Feature Yet… and How to Start Taking Advantage of It

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more. 

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.”

Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways.

IN THIS EPISODE YOU’LL LEARN:

• What it means for your campaign to have truly unlimited asset groups
• How to manipulate the types of leads created in Performance Max
• What you get in your weekly Trends Analysis update (and how to read it)
• Everything you need to know about search categories and audience segmentation 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

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