Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Meta’s in-app AI assistant. Lauren reports live from Virginia, where she’s attending a Congressional discussion on AI’s impact on small businesses, bringing front-line insights straight to Perpetual Traffic listeners. From personalized Meta AI chats in WhatsApp to the transformative potential for small business owners and media buyers, this episode unpacks where AI is heading—and how you can get ahead of it before your competition does. Expect real-world application, future-facing predictions, and a few bowling pins dropped in the name of progress.
Chapters:
- 00:00:00 – Kicking Off with Ralph & Lauren
- 00:00:35 – Lauren Goes Bowling… On-Air
- 00:01:29 – Behind Closed Doors: Congress Talks AI
- 00:02:24 – Meta Drops $65B on AI
- 00:02:48 – AI That Actually Knows You
- 00:05:00 – When Meta Becomes Your Therapist
- 00:05:37 – Hacking Personal Growth with AI
- 00:13:38 – Inside Meta’s AI App Secrets
- 00:17:24 – Writing Prompts That Get Results
- 00:29:44 – AI Meets Ads Manager: What’s Coming
- 00:30:04 – Wrap-Up + What’s Next on PT
LINKS AND RESOURCES:
- Llama 4: Leading intelligence.
- Meta AI
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
READ THE TRANSCRIPT:
Decoding Meta AI: What Llama and Their NEW App Mean for You
Ralph: [00:00:00] Hello and welcome to the Perpetual Traffic Podcast. This is your host, Ralph Burns, and the founder and CEO of tier 11 alongside, virtually in a bowling alley,
Lauren: in a, school,
Ralph: in a school somewhere in Virginia is my amazing cohost.
Lauren: Lauren.
Ralph: And we are gonna see, and you’ve gotta watch this over on our YouTube channel, over traffic do com slash YouTube. Lauren is going to bowl the first time ever on a live podcast. Here we go. 1, 2, 3. Oh my gosh. That was actually really good. She got like seven or eight pins down. [00:01:00] Incredible.
Lauren: solid, solid.
Ralph: solid eight.
Ralph: Definitely. Oh yeah. First time ever on a podcast, on a live show here, just groundbreaking because today’s show is all about groundbreaking stuff that we’ve never talked about before. So we’re groundbreaking on Bowling alley podcasts, but now we’re gonna show you and compare notes on some of the stuff that, the reason why you’re in Virginia is ’cause you’re actually gonna tomorrow to meet up with.
Ralph: Congress tomorrow on AI in small business. and before we hit record here today, we were talking about all the different apps that we use and we didn’t even realize, I don’t think, until you actually
Ralph: AI.
Ralph: And tomorrow you’re gonna have some juicy details on what their overall thoughts are on AI and where things are going, especially with regard to how to use AI for small businesses, and you’re a [00:02:00] representative for that. So we’re getting cutting edge stuff here. Not only just the first ever live bowling on the podcast,
Ralph: . So tell us about , what the meta AI training was all about and sort of why you’re there.
Ralph: And we’ll get into a, sort of a deeper conversation as to where things are going, where you as a small business should be aware of a lot of the investments that Meta is making right now in ai. We’ve said this multiple times in the show. They’re investing $65 billion in AI this year, in 2025. And it’s still only May, like, that’s between now and the end of the year.
Ralph: That was announced after their first quarter earnings. So point is, is like this is where the puck is going, so to speak. This is where the bowling ball is going.
Lauren: And you don’t wanna strike out.
Lauren: with being behind on ai.
Lauren: full closure. Everyone knows about meta ai. If you’ve been listening, we’ve talked about llama and like I use in WhatsApp, there’s a meta AI conversation thread.
Lauren: which I’ve been using
Lauren: for, I wanna say like eight, [00:03:00] nine months almost. Like, I remember when it came out
Lauren: and like Mark Zuckerberg had done, , alive, and I was like, oh, I’m all about it. And I, I keep going back and it has better memory in my opinion than other mom
Ralph: Is it more personalized? Do you get more personalized answers?
Lauren: you know, I don’t know if I can say if it’s more personalized, but because it’s connected to my meta account, it’s, personal to me versus like chat tip dCloud. Everything else is connected to my work email and I’m doing work stuff related to it. And so like I have folders and GPTs that are like based on work client stuff.
Lauren: So this felt like a severance type of moment for me. Like, this is at home, Lauren, not office, Lauren.
Ralph: Yeah, no, that’s very cool. That’s the reason why I use Gemini so much cause it’s, it now knows me and it knows my tone and I find that, that it does get better over time. Like I don’t have to give it super detailed prompts anymore ’cause it kind of knows what I’m asking for because of.
Ralph: The past history. At least that’s the way it seems to me. So plus our chat, GPT accounts are a Tier 11 [00:04:00] account, and I don’t want anybody seeing that. So I use that for very specific tier 11 stuff. But my Gemini stuff is tied to my, you know, my Ralph Tier 11 email. So if you use WhatsApp specifically for really personal stuff, not like, how many tablespoons are in a half a cup or whatever. Like that’s what I use Gemini for, stuff like that.
Lauren: Oh yeah, I use chat or like, oh, Gemini will show up ’cause I’m using it in Google and have it there.
Lauren: But Yeah.
Lauren: no, it’s, more of like, how do I respond to this conversation? This is triggering something in me. What is this revealing
Lauren: about my inner child? Like, it’s
Lauren: very deep, like the stuff I’m almost too embarrassed to say to a girlfriend, like, I did this thing called real root. In Chicago was like doing these like matchmaking with like friends to make and like while like you have really good and deep conversations, it was still stuff I wasn’t ready to bring to that girlfriend group. So I’m like, meta AI is my filter.
Ralph: That’s super personal. I’ve never thought of using any of them for that. I don’t know, maybe I’m just
Lauren: the highest use case.[00:05:00]
Lauren: AI’s
Lauren: highest use case is for personalized therapy. No, but you have to take into a great result. Like, you know, like, I’m using better help and like all these, and it’s gonna sound like Lauren is mental. I mean, anyone to be in advertising has to be a little,
Ralph: a little crazy.
Ralph: Yeah, there’s a little mad men and women in all of us, I suppose.
Lauren: like to say the Mad Hatter,
Lauren: you know. And you have at least one impossible idea every day before breakfast. and I enjoy and love what I do, but, , I wanna be a better communicator. I wanna be a better leader, and I want to be more in tune to I react instead of respond to different situations with personal and professional.
Lauren: So I can just constantly evolve and grow. And it’s, AI has allowed me to be more efficient in so many areas that I can start now focusing on developing myself as an individual more and more. And so it’s like a. Growing up being an athlete in a household of like very competitive nature, like there was no time for feelings.
Lauren: So now I’m like exercising that right to the extreme.
Ralph: So are you kind of using the meta backed by Lama [00:06:00] Lama four now? Lama four Maverick? I spo, I guess, is the most recent, iteration. Are you using it as like your personal therapist? Do I go that far in saying that or no?
Lauren: I don’t think it’s a substitute. It’s more of like a, like talking to myself, like an inner dialogue.
Lauren: Kind of component where I’m like, Hey, I’m reading conversations with God. Or how is this in the code of trust? Right? How do I establish better communication goals for this conversation?
Lauren: Or how do I better relate to this individual? How do I make sure that my conversation is more about them than me? That type of stuff. And then I will feed it scenarios that I’m experiencing, or like moments where I catch myself being uncomfortable and I wanna unpack what made it uncomfortable so that I can sit, understand what that is, and not have it like. up like Catholic guilt
Lauren: because it’s a debt I don’t wanna pay anymore.
Ralph: Yeah, well, it’s on the spot too, like, you know, for therapy you have to go like once a week and you have to sort of remember everything and it’s like whatever happened that day kind of thing. I’ve never actually been to [00:07:00] therapy, I don’t really even know, although there was a time when I.
Ralph: was searching for a therapist and I couldn’t get one. But anyway, that’s sort of a whole other thing. I always sort of think like, if you do that level of personal and deep, conversations, you’re gonna start seeing ads in your newsfeed and on your Instagram specifically. ’cause it’s crossing that line.
Ralph: That doesn’t sound like that’s,
Lauren: haven’t, which is
Lauren: funny
Lauren: ’cause now that you say that, like I would have expected to see more personalized and relevant ads, but I haven’t. And there’s like I am a smut fiction girl all day long. I told you, if you look at my Good reads, you can be like, oh my gosh, what?
Lauren: AAR has nothing on the stuff I like to read. But I’ve been on this journey of like trying to like read self-development books because I got tired of being the only person in the room who’s, who’s never read, think and Grow Rich, or like people keep talking about books. I’m like, I have not read it.
Lauren: I don’t know what you’re talking about.
Lauren: I hear about it. So I just. I’m trying to diversify what [00:08:00] my Good Reads profile says, but also just like grow. I’m in my personal self-development stage of my life, I guess, but I grew up like, , I had a therapist when I was in middle school. I was like so incredibly bullied as a child that when I was 12 I thought of the worst scenario and tried. Something that was like, I would never recommend anyone. And it was really hard. So like I, I saw a therapist to understand that, like how I was being bullied as a child was a temporary situation that I could control. I didn’t want have to control me. So like, I grew up where it was like a safe place to go and have, and I believe it’s healthy for everyone.
Lauren: I think everyone should have a space where they talk to a professional on this. I think most of us will still lean into like our friends, our partners, and make them be our therapists. And then that’s where a lot of disagreements come up. ’cause like, don’t therapize me, but anyways, sorry,
Lauren: that’s not what this episode’s about.
Ralph: yeah, I mean, having someone to bounce something off of is different than them being your therapist. Like for me and Jen, like I bounce stuff off her all the time, but. Then it sort of bleeds [00:09:00] into like just complaining and bitching and you know, she becomes my therapist. She’s like, you’ve already said that.
Ralph: Like I’ve already given you a solution. Let’s move on. Or you should get a therapist is usually what,
Lauren: are those unresolved feelings?
Lauren: Like, oh, Lauren, like, you lost your dad when you were very young. Like, and how did that make you feel? Do you think
Lauren: that you’re echoing the same thing? Like, oh, you know what, you’re right. That’s not that person’s role. So it’s like, I,
Lauren: I think Trevor Noah said it best, , that. We understood that people in our lives, , end up like in this like virtual space, right? We don’t have IRL as much as we do since the pandemic, and we put too many hats on other people and then our expectations grow and outside of what’s fair. And so we ask our partners to be our mothers, our fathers, our lovers, our best friends, our therapists, our Support animal, and it’s just too much that we used to have in the office environment. Like you would have [00:10:00] conversations around the water cooler, you would get your office gossip in, but now we don’t have that and we put so much on those closest to much. So that’s where I’ve been like, oh, having used AI for years, I’m like, can I use this as an outlet to not be so demanding? Of others in my life who aren’t signaling that they wanna play that role and they shouldn’t. They’re not professionally trained. Neither is ai. But it is a place where I can vent. Like before, Robbie would be like, can you call your mother first before you tell me a lot of different scenarios? Because he is like, get it off of your chest. Tell her she loves to listen to it. And then I get to hear the brief notes, like the Cliff Notes version.
Ralph: Ah, okay. He is like, yeah, skim it off the top first and then just, , you know, The stuff that’s underneath that. the heavy stuff. It’s interesting. I think, you know, I’d never really thought about it, but I mean the, the AI models that we sort of think of for meta it seems as if they’re two separate platforms really.
Ralph: It’s Lama [00:11:00] is the, true ai, like large language model, And then we think of end, which hasn’t really been. There’s not really a whole lot about it, but that’s, the thing that sort of powers the ad platform and it seems like they live in two separate worlds almost. And I think you’re a interesting use case because if they did overlap, you would see ads based upon your conversations a
Lauren: gonna
Lauren: start looking now because the ads that I see are like, Location based more often than not. Or
Lauren: there’s stuff related to like, business connections or social groups, which where I would, I don’t think that leads into it ’cause it’s not. When I’m using it for, in any capacity, but I’m a very active person, right?
Lauren: Like I do a new hobby every month, , or each quarter. This quarter I’m taking, advanced, like long form improv classes in Chicago at io. And so like, I’m always looking for different activities to do, but the ads that I see are more relevant on what I’m interacting with versus what I’m yielding. But that’s interesting.
Lauren: I’m gonna ask of like, where does that crossover come for? Because I’m not necessarily [00:12:00] opposed to it as long as it. I’m provided personalized, relevant ads for where I’m at in my life all day long. Like if, say I were to be ordering cream with pickles as the only meal for like six weeks straight, it’s presumably that I’m pregnant. I am not pregnant. But if I were ordering pickles and ice cream nonstop, I wouldn’t be opposed to getting prenatal or like, , prenatal vitamin ads or, how to. Mitigate this new life change. ’cause it’s personalized and relevant.
Ralph: in that case, I mean obviously there’s the old case of the woman finding out that Google knew that she was pregnant before she was actually pregnant, and there’s been so many different cases of that. I have to assume that still is the case. it’s funny, like nine weeks ago I went vegan Just for the hell of it, because I had already done sort of one meal per day that was non-meat. Which is strange because I’ve been doing, like, I’ve been a meat addict for 50 some odd years. but I haven’t seen any ads. I haven’t seen anything in my socials [00:13:00] about veganism. It’s the strangest thing.
Ralph: So I was like, I.
Ralph: You know what I mean? And like my search history, it’s like all about that. Like, you know, I go into Netflix and it’s like, it’s all these like, meat is bad kind of stuff. And like some of that stuff poisoned and all these other documentaries, like almost all those channels know. However, like I haven’t seen it in the newsfeed quite as much.
Ralph: So maybe there is like a separation, maybe there’s a privacy thing happening that
Ralph: maybe you’ll find out maybe a little bit more about that tomorrow, which
Lauren: yeah, I’ll be with the, AI folks at Meta. And so like, I’m excited to hear more of what they said. It gave me access to like, see how they trained on meta ai, which again, I’m saying I use it in the WhatsApp app, but if you’re listening to this, did you know that there was a meta AI app? I didn’t.
Lauren: there’s a desktop site, so it’s, you can go to meta.ai and I’m, totally down to share the screen.
Lauren: but it’s slightly different than the app because. you have to log in, so you have to have [00:14:00] a meta account,
Ralph: I would say probably the vast majority of people that are listening to this show, myself included, I didn’t even realize there was an app. yeah, I’ve seen the ads for the WhatsApp AI llama. But I’ve never seen anything for the Meta AI app, which. Odd and I like, why is that?
Ralph: And there they are. Maybe it’s just something that they’re building and maybe it’s not as good right now. I’ve never used it. So what did the training tell you? Maybe you can even do a screen share here.
Lauren: I’ll share my screen. So if you’re at virtual traffic.com/youtube, you’ll see that I’m going to meta.ai. But if you’re listening from your phone, or even if you’re like watching on YouTube as well, you can download the app. There’s an Apple app and an Android app. , But the thing I wanna note is on my account, I didn’t have this Canvas and Imagine option.
Lauren: So it’s, similar to like. You’re using Interface with Chat GT and other solutions where you have the ability to talk, which is how I use chat. I don’t like texting anymore. I like word dumping. [00:15:00] But you have the option to either type or submit with talk, but then you have Canvas and Imagine, so Imagine allows you to create images and then Canvas allows you to more details and context.
Lauren: But this is like on screen. What you can see is like, here’s two different conversation threads. And when I use it in. Instagram and Meta. I’m just continuing the same conversation. Versus here you can jump back in and see other conversations. So it gives you that history that I haven’t personally experienced in the social apps when I’ve been using meta ai.
Lauren: Does that make sense so far?
Ralph: Yeah, I’m logging in right now and I, didn’t have the talk sort of enabled unless I actually logged in, so I just sort of logged in. So I’m.
Lauren: And so on this again, like if you’re using any type of chat platform, this is a competitor to Gemini, to Google or to, to Claude, to Chachi pt of course. But it’s done within Meta’s ecosystem. And what’s cool here is like you have this like shared feed, so you have like [00:16:00] what a lot of people will use with Midjourney.
Lauren: Like you can see what other people are creating and other AI tools as a source of inspiration. I mean like, come on, tiny chef. chop giant ingredients in miniature world. That’s
Lauren: super duper cute. let’s see what the socialization is of this.
Ralph: it’s funny. A lot of yours are the same as mine. It’s like it’s not super personalized
Lauren: because I haven’t given it enough. But look at the comedy of this, like you’re getting community that is missing. So what I’ve clicked on is the, , Pope Leo Hot Wins hotdog eating contest, who has like a national hotdog belt, all a like wrestler style.
Lauren: But like, look, you can comment, you can remix it, you can like it, you have engagements on the stuff that you’re creating. So it’s very collaborative and very social forward.
Ralph: And because you don’t have much history here, and I don’t have any history our feeds are basically the same. I have to sort of assume, all right, there’s Pope Leo, I got ’em on mine now, rave Metaverse, a lot of the same stuff. So it’s not personalized yet, but I would imagine once you start entering [00:17:00] more data in.
Ralph: You it more question then this is going become more personalized. like a.
Lauren: Yeah. Of like, what are people doing? So then it, begs the question of like, Hey, if you’re posting stuff, does this get public? Right? So then just be like, . In that, like jumping to the training, what I had done was like a lot of it, which for any language model context is so relevant, is so critical to what you’re gonna get.
Lauren: And I think a lot of us get frustrated with AI because we poorly prompt ai and it’ll just be like, that’s not what I wanted. Stop giving me the answer. Why are you ignoring my previous instructions? , And I. Loved when they’d said something that I’ve never heard before. So I’m gonna give credit to meta introducing this. , You have to be careful with your context because if you give too much context, you devalue what’s hierarchal. They don’t know where the priorities are. So I’ve done this, I’ve been super guilty. I’m like, here is everything. And I expect you to understand what is [00:18:00] prioritized without
Lauren: me telling you it.
Ralph: Right.
Lauren: I’m like, create this campaign. Like this example I’d done was like create this campaign for, , Memorial Day weekend, five cleaning products for $10. , My market are tired moms with multiple children in their households, , and they are work from home moms and don’t have the time to clean, and they definitely don’t have the time to go find the cleaning supplies for ’em.
Lauren: So I was like, write me an email campaign with a headline. , So that I can appeal to this market, and that would be like the normal context. Like I would just dump, dump, dump, dump, dump.
Ralph: So the AI says, I don’t know which of these things is the most important in that litany of like seven or eight different things that I’m supposed to write about. So it doesn’t.
Lauren: right. because AI is gonna be confused. What’s more important that this is a tired mom who doesn’t have time to go shopping? Is it because it’s Memorial Day weekend? Is it the sale itself of five products for $10? Like we. Have been in this, like, when I say timeline of how we treat ai, like our expectations have evolved, [00:19:00] not only have our expectations evolved, our, , understanding of how to get better has evolved, which I think arguably helps me become better as a person because now, I am spending 20 to 30 minutes. Per prompt, and I don’t say prompt as like, Hey, create me a campaign. I’m saying 20 to 30 minutes to building the prompt. Before I get the output. I’m asking for AI and like my number one tip for anyone that’s using AI is to always, always, always, always ask ai. Pause before you start making and giving me any solutions.
Lauren: Ask me at minimum three questions, one at a time more information you need so that you can deliver the output. I actually want.
Ralph: Okay, so an example, you’re saying that example for that cleaning products.
Lauren: Yeah. So I’ll do it here. I’ll be like, create a marketing campaign. I’m just gonna type it live, like create a marketing campaign for Memorial Day, weekend weekend. So I’m at, , Carter Schools, right? So this [00:20:00] is a school that services kids zero to like eight years old, right? They have got this bowling alley ’cause they have enrichment programs as well as like, regular programs of like, create a marketing campaign for weekend, , for Carter schools in Virginia? , , promoting the summer camp, , for kids ages seven to 10, highlighting the robotics and AI enabled programming. Alongside ballet.
Lauren: ’cause they have a ballet studio here,
Lauren: And then, so I’m gonna say like Memorial Day weekend campaign. And we’re gonna say the promo is, , this is not a promo.
Lauren: I’m just making one up. I’m like, the promo is , , have three kids. . Your third is free. Something to that effect. This isn’t very good language, but I’m just showing what that example is. So I would send this as a prompt that I would’ve done in 20 20, 20 21. Now what I would do is like, , what is the information you need I have not yet provided You At minimum, , that give [00:21:00] you, , the answers you need that I neglected to tell you, I do that, like, do not give me a solution until you feel satisfied with all of the context you would’ve needed. And then I’m gonna say, , one more thing is like, , also please, please, please, I know you’re not supposed to write please and stuff, but I, I put my tonation.
Lauren: I’m like, please, please, please, , ask me the questions one at a time so that we are ultimately building a creative brief that yields best email, subject line, and copy. To excite parents in the Virginia, these DMV market, to enroll their kids this summer. Okay, so that’s like, that’s a graduation. Oh, it gets even bigger. Something that like, so this [00:22:00] is adding that do not continue is something I’ve started like maybe last six. Months and then before that, so first was the first part of the prompt. Then what I’ve added is like, by the way, I add the context of who I want them to gimme the voice to.
Lauren: ’cause if I don’t tell them who to act as, it’s gonna be as if I’m asking any stranger on the street. I’m like, so I’m saying like, by the way, you’re expertly trained on Ogilvy, , Ogilvy and her mosey. and, , Frank Kern marketing styles, because you are just as smart as Lauren Petillo of the Perpetual Traffic Podcast.
Lauren: I mean, I’m being facetious here,
Lauren: And this isn’t how, like I would’ve structured a different way, but for telling the story, I’m like, I need to make sure you know who I’m establishing you as. Like what? Background. You have what authority? You have to come with me to the answer. I’m telling you what I want. I’m giving you context and I have to tell you that I told them what the task is, right? The [00:23:00] task specifically is write the best email subject line and copy. The context is Parents in the Virginia Market and then it’s a Memorial Day weekend for Carter School. And then I’m giving them the format of like, I want you to be Ogilvy Hermo, Frank Kern.
Lauren: Train so that you’re not just a random from the street. Does that make sense on how I’m doing this prompt?
Ralph: Totally. the way that I do it, when I add, insert a prompt into Gemini chat, GBT is, I start with that line. you know what I mean? Like, it’s like you are the greatest headline copywriter on the planet in the Ogilvy, you know, Hormoze style. And then here’s my question to them.
Ralph: It’s literally, it’s that, so it’s like the output is so similar. I’ll oftentimes say, ’cause we have so much data, like write this, like Ralph Burns of perpetual traffic. Now we’ve got gazillions of words out there. ’cause all of our shows are transcripted that they can pull from [00:24:00] and all these sort.
Lauren: the order, that’s probably more how I do it as well, like putting who you are, but I can tell you. For sure it is insanely better when you’re giving them context of who you’re on. Because if you’re like looking for someone to review a contract, hey, can you act as Aaron Brockovich the lawyer
Lauren: and call out for me any
Lauren: parts of this contract that are sneaky? Or if it’s like, Hey, there’s a deal that’s been proposed to me, can you act as Roland Fraser of scalable and help me find creative ways? To make this deal financeable for me,
Ralph: I’m surprised how few people use this for legal now, I would not recommend, like if. Highly sensitive matter, like, or take down the company moment, as I sort of say inside tier 11, you know, get the $400 an hour lawyer. However, for stuff that [00:25:00] is kind of every day, this is
Ralph: just as good.
Lauren: . And it’s like, I need someone to rewrite this for me so that a fifth grader could understand? And I know I’m not, saying like this is passing off liability. I’m just trying to have better comprehension and I’m trying to, , like submit apples terms of service. Tell me the things that are the call out, what are the knockout questions?
Ralph: I love that prompt. Like, read this contract like you’re Aaron Brocko from the movie, which I just saw for the.
Lauren: Oh, really?
Ralph: Yeah, it was phenomenal. Chad’s like, you’ve never seen it. I’m like, no. Like, I dunno. , Anyway, it’s fabulous. But I mean, looking at that, like reviewing contracts, I haven’t really done that. I that’s a good one. That’s a, writer downer there for me Figure out like where the gotchas are in an agreement that’s 40 pages long and you’re like, oh, do I send this to my lawyer or not? Like we’re talking like you’re a director of marketing or A CEO or CMO. Like this is the kind of stuff you’re doing all the time. So [00:26:00] is this a time saving device for you? A hundred percent.
Lauren: I would say it’s efficient though. ‘ I’m careful of the term time saving because, , in this, I mean we’ve been using AI personally, gen AI since Jarvis, now Jasper came out, so 2021. 2020 I think. And
Ralph: Time efficient. How about that?
Lauren: Time efficient? Yes. Time savings? No, because I’ve, hired more people.
Lauren: I do more work because of ai. It’s like when I got a calculator in middle school, I was just doing more advanced math. I still had an hour a day of math class. I. I was just no longer spending the time working on three problems. I was now doing 25 problems sitting at a calculator.
Lauren: So it wasn’t time savings, it was an advancement of how I’m doing. So it’s like, when people are like, oh, AI is so time, I’m like, no, I’ve hired more people. I do more work. I do better quality work. And then even with this like rough, I look really mean it when I say originally my prompts were tiny. This what I’m showing you right now, like I said before, moving forward, can you confirm you understand the initial prompt
Ralph: We’re still [00:27:00] over on the prompt. We’re still doing the prompt by the way, over@perpetualtraffic.com.
Lauren: that’s just the first part though. I don’t consider this being
Lauren: done.
Ralph: Let’s see what meta generates we’re generating here. , Over on our YouTube channel, perpetual traffic.com/youtube. Of course, what you can do this on the app, the meta. like you’ve used this before.
Ralph: So.
Lauren: Well, I’ve used it when they did the training and I had done it from my phone. Um, but I wanted to about like how, like on the, I think the desktop is better honestly, because it has canvas and it has, , the ability to imagine, so you can create design. I. But this what I’ve done, like it’s saying I understand the initial prompt. You’re looking for a marketing campaign to promote Memorial Day weekend, Carter School, summer camp in Virginia, targeting parents age seven to 10. The camp offers a unique blend of activities including blah, blah, blah, blah, blah. So
Lauren: I’m getting validated. Promotional offers have three kids, your third kid is free.
Lauren: I, that’s not very good copy, but that’s fine. To create an effective campaign, I’d like to ask some clarifying questions. [00:28:00] Here’s my first. This a specific geographic area within the DMV dc, Maryland, Virginia region
Lauren: that the Carter schools serve or want to target for this campaign, IE Northern Virginia.
Lauren: So where I have it asking me questions, my prompt is not over. My prompt is not over until I receive the end product that I’m looking for. So I am not spending less time. I’m spending more time. ’cause In the past give this much context and information in Clickup where I’m doing a project management task request, to an employee that I’m talking to in a meeting.
Lauren: Like I am giving more info than I’ve ever done before. And that’s evolving me not just here in chat, but in IRL and virtual conversations as well, which is why I’m like, I’m seeing this like behavioral shift where I will probably spend another 10 minutes working on this prompt until it gets to be the place where it knows everything it needs. So that then the output is done. So I spend more time prepping and less time in [00:29:00] revisions. That’s how like, as a good leader, that’s what we would do before ai, right?
Lauren: Any creative brief, any madman style. You do your homework,
Lauren: you prep, ,
Ralph: Alright, so you’ve given the initial prompt. It’s now given you some questions back. Next step is.
Lauren: I’m gonna keep having this dialogue now with AI and essentially the AI I’m creating for myself. So it’s not a conversation with Lauren, but it’s a conversation with this now trained individual that’s gonna get to know and like, and understand me a bit more. So I’m gonna keep going until I get hear from the go ahead.
Lauren: I’m like, okay, now you’re allowed to create the ask.
Ralph: Got it. So, so far, like what you’re seeing with this, how does this compare to chat GT Gemini? like they have it, but where’s the application?
Lauren: we can see Meta AI and LAMA in the Ads Manager platform. You can
Lauren: create images, you can create copy. It’s the exact same format. It’s just now you have it into a place like a Google Drive folder, or you have more of that.
Lauren: So I think the integration is like you using meta AI will make it integrated [00:30:00] into Ads Manager better. That’s where it’s going.
Ralph: hundred percent. Well, we’re gonna do a follow up episode on this because you’re gonna get some findings tomorrow with some congressman and the head of ai who’s like your doppelganger, apparently. Is that true?
Lauren: the head of policy with meta,
Ralph: Oh, head of policy.
Ralph: I’d like to have you, , hosts that show with your doppelganger if you can. But anyway, we’ll figure that out. So anyway, you’ll have lots of learnings from tomorrow’s, meeting, and I’m off to Italy this week, like I’m psyched. So, , it’s gonna be 10 days. So I’m pretty excited about that.
Ralph: That’s the big news. I won’t be thinking about AI at all. I Anyway. Well, this has been great here today. Make sure that you do watch this over on perpetual com, YouTube. Like I said, we’re gonna have a follow up show for next week about what happens in the meeting with you and the meta people.
Ralph: As bunch Congress people Make sure that we’re, we listen to podcasts, you leave our rating or review, , makes us get to a larger audience to [00:31:00] teach people how to do this stuff the right way. And of course, all the resources, , everything that we mentioned here on today’s show are over at perpetual traffic com. So on behalf of my amazing co-hosts, Lauren Petru
