In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.
The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate.
Are you confused or frustrated by the Facebook pixel?
The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.
500% ROI from Facebook Messenger?! This is big.
Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.
Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?
Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.
Listen in as the experts explain five Facebook ad features they’re using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are performing.
Have you been wondering about Facebook objectives, ad sets, and split testing?
Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.
In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.
While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.
The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service.
In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scale your brand to levels you never thought possible. When you use video ads right, the results are crazy good.
Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.
People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.