Latest Podcast Episodes

generate-facebook-messenger-subscribers

Episode 89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ Apiece

Join the experts and special guest Sean Patrick Simpson, CEO of Soul Space Media, as they discuss the Facebook Messenger ad campaign that produced 11,000 Facebook Messenger subscribers and a 550% ROI for Soul Space Media within a week. Listen as Sean details what they did right and what they’ll do differently in the future, so you can learn how to tap into the opportunity of Facebook Messenger ads.

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high-converting-ad-creatives

Episode 85: 6 Elements of a High Converting Ad Creative

How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

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Episode 91: Everything You Need to Know About Facebook Website Conversion Campaigns

Listen as the experts clear up the confusion surrounding how to successfully create Facebook Website Conversion Campaigns. The crew will give you a high-level understanding of how to generate conversions on Facebook, detail how and why they do things, and share the results they’ve gotten, so you can better understand the Facebook algorithm and generate the results you want from your ads.

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facebook-advertising-updates

Episode 90: 5 Facebook Ad Updates You Need to Know About

Stay on the cutting edge of Facebook advertising updates that will have a profound impact on your business. Listen as the experts detail five new updates to the Facebook ad platform and how these exciting updates can increase ad engagement and how they plan to implement them in their respective businesses.

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generate-facebook-messenger-subscribers

Episode 89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ Apiece

Join the experts and special guest Sean Patrick Simpson, CEO of Soul Space Media, as they discuss the Facebook Messenger ad campaign that produced 11,000 Facebook Messenger subscribers and a 550% ROI for Soul Space Media within a week. Listen as Sean details what they did right and what they’ll do differently in the future, so you can learn how to tap into the opportunity of Facebook Messenger ads.

Listen Now »

Meet the Hosts

Ralph Burns

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons. 

Ralph Burns

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.

Kasim Aslam

Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.

Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary. He lives in Scottsdale, Arizona with his wife and two sons.

Kasim Aslam

Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.

Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary. He lives in Scottsdale, Arizona with his wife and two sons.