Latest Podcast Episodes

high-converting-ad-creatives

Episode 85: 6 Elements of a High Converting Ad Creative

How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

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how-to-crowdfund

Episode 83: How Funded Today Raised $105,999,553 in Crowdfunding Campaigns

Thinking of crowdfunding? Learn how you can generate more pledges and run a successful campaign from Zach Smith and Thomas Alvord, founders of Funded Today, who’ve raised over $100,000,000 across different Kickstarter and Indiegogo projects. Zach and Thomas detail to the experts the hooks, strategies, and ads they use to successfully fund a campaign, along with how crowdfunding can validate if you have a good product or not.

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facebook-advertising-updates

Episode 90: 5 Facebook Ad Updates You Need to Know About

Stay on the cutting edge of Facebook advertising updates that will have a profound impact on your business. Listen as the experts detail five new updates to the Facebook ad platform and how these exciting updates can increase ad engagement and how they plan to implement them in their respective businesses.

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generate-facebook-messenger-subscribers

Episode 89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ Apiece

Join the experts and special guest Sean Patrick Simpson, CEO of Soul Space Media, as they discuss the Facebook Messenger ad campaign that produced 11,000 Facebook Messenger subscribers and a 550% ROI for Soul Space Media within a week. Listen as Sean details what they did right and what they’ll do differently in the future, so you can learn how to tap into the opportunity of Facebook Messenger ads.

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high-converting-ad-creatives

Episode 85: 6 Elements of a High Converting Ad Creative

How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

Listen Now »

Meet the Hosts

Ralph Burns

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons. 

Ralph Burns

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.

Lauren Petrullo

Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.

With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.

Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).

Lauren Petrullo

Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.

With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.

Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).