In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.
The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate.
Are you confused or frustrated by the Facebook pixel?
The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.
500% ROI from Facebook Messenger?! This is big.
Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.
Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?
Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.
Listen in as the experts explain five Facebook ad features they’re using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are performing.
The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways) to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2017.
Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.
In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.
The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate.
Are you confused or frustrated by the Facebook pixel?
The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.
500% ROI from Facebook Messenger?! This is big.
Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.
With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.
Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).
Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.
With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.
Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).