
Episode 602: How Google Ads Are Ripping You Off & How to Scale In Spite of It
Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google’s automated bidding strategies. You’re going to

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google’s automated bidding strategies. You’re going to

Ralph and Lauren are discussing the concept of becoming ‘useless’ at work. Inspired by Disney’s training and delegation techniques, they share how business leaders can

Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating

We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights

Ralph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journey to

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies

What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? Today’s episode is a replay of Ralph Burns’s

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. On today’s episode,

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. On today’s episode,

The only thing worse than not knowing how you failed is not knowing how you succeeded. On today’s episode, co-hosts Ralph Burns and Kasim Aslam

Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority? On today’s episode, co-hosts Ralph Burns and Kasim Aslam
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.