
Episode 627: How to Use TikTok Ads The Right Way to Grow Your Business
Ralph Burns and Lauren Petrullo are discussing TikTok’s role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok,

Ralph Burns and Lauren Petrullo are discussing TikTok’s role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok,

Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers,

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say “yes,” Cialdini explains

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and

This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free. On today’s

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? On today’s episode, Ralph Burns

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph’s new book, Virtual Boss. The guys geek out over human psychology together, talk about building

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all. On today’s episode, co-hosts Ralph Burns and Kasim

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? On today’s episode, host Kasim Aslam sits down
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.