Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is
Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. On today’s episode,
Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. On today’s episode,
The only thing worse than not knowing how you failed is not knowing how you succeeded. On today’s episode, co-hosts Ralph Burns and Kasim Aslam
Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority? On today’s episode, co-hosts Ralph Burns and Kasim Aslam
This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free. On today’s
In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads.
In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client.
What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer using their experience running $250 million in ad spend.
Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences.
In this episode, Matt Wolfe, host of The Hustle and Flowchart Podcast, talks about why affiliate marketing is a huge part of his business, his paid traffic strategy for retargeting listeners to his affiliate products, and how to grow an audience for a new podcast.
In this Part Two episode, Ralph and Molly talk about how they’re using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.