Episode 13: Creating Perfect Ads Part 2: Warm and Hot Audience Ads

In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences.

Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves.

IN THIS EPISODE YOU’LL LEARN:

• The right time to use long vs short ad copy and traditional vs video ads when targeting warm and hot audiences.
• The “Get X Without Y” and “Did life get in the way?” ad copy formulas you can put to work in your own ads.
• How to employ testimonials and “sneak peek’s” to move a prospect deeper into your conversion funnel

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 12: The Perfect Cold Traffic Ad: “Ad Scent”, the One-Two Punch, and the Guard Down Trick – Part 1 of the Perpetual Traffic podcast series on creating the perfect ad.
The Anatomy of the Perfect Facebook Ad
The Ultimate Facebook Ad Template Library – 7 of the best Facebook ads we’ve created at Digital Marketer and WHY they outperformed the rest.
Traffic Temperature:  How to Build Real Relationships with Automated Campaigns – Molly Pittman further explains the concept of Traffic Temperature in this article.
Box Shot Pro – Create product packaging images with ease.
Facebook Ad Policy
How to Plug a Leaky Sales Funnel with Facebook Retargeting -Molly Pittman explains retargeting with our retargeting blueprint.

Below is the image for Digital Marketer’s blog post template ad that is mentioned in this episode.