Episode 22: Create these 4 Facebook Custom Audiences First

Feeling overwhelmed by all the options in the Facebook Ad Manager?  This episode of the Perpetual Traffic podcast will show you where to start.

Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now.  These audiences are the foundation of your Facebook ad strategy.


  • What a Custom Audience is and why these 4 audiences set the stage for your Facebook ad success.
  • How to target people that haven’t taken your offer (and exclude those that have)
  • How to troubleshoot your Facebook pixel set up using a free Google Chrome plug-in.


Facebook Power Editor –  Use the Facebook Power Editor to access additional Facebook ad features.
FB Pixel Helper – Use this Google Chrome plug-in to troubleshoot your Facebook ad pixels.

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