Episode 06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]

Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study.  Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.

Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads.  You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics.  


  • How to set up a Facebook ad that shows to those that have shown interest in your product or service, but haven’t yet bought.
  • The video testimonial method Bree is using to drive traffic to a page that builds proof and persuades a skeptical audience to try her product.
  • How to change Facebook ad tactics on mobile vs. desktop traffic to maximize conversions across all screen sizes.
  • Where to start with Facebook ads (even if you’re just one person with a limited budget)


Digital Marketer Lab
Facebook Ads University
Website Custom Audiences Start Up Guide
Lead Magnets | 9 Ideas and Examples
Traffic Temperature: How to Build Real Relationships With Automated Campaigns
Customer Value Optimization: How to Build an Unstoppable Business (for more on Tripwire offers)

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