Episode 470: The #1 Dirty Little Secret in Direct Response Marketing

Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!

In This Episode, You’ll Learn:

  • 00:00:00 Learning New Words: A Journey Through The Pages
  • 00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different
  • 00:04:48 Revisiting Success: Transformative Storytelling In Video Ads
  • 00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad
  • 00:09:27 Breaking Rules: $158k Ad Spend In 30 Days
  • 00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads
  • 00:15:15 Challenging Business Models: The Power Of A Father’s Words
  • 00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend
  • 00:21:29 From Gum To Business: Creative Thinking And Network Marketing
  • 00:26:15 Selling New Media Mix: Why It’s Not Easy And How To Do It
  • 00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?
  • 00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing
  • 00:32:58 Retargeting For Small Video Views: Make Your Ads Count
  • 00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend
  • 00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future Success

Links and Resources:

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