In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business’s sales process.
In This Episode, You’ll Learn:
- 00:00:00 Engaged founder provides exceptional customer support after years
- 00:01:38 Co-founder discusses high level and conceptual ideas
- 00:04:39 Improve customer service with text messages
- 00:07:20 Software company proves concept with 500k businesses and 1 million users
- 00:08:38 Importance of tracking business interactions online
- 00:12:14 Increase conversion rates in marketing with binary options
- 00:14:39 Legal compliance advice for business owners
- 00:17:00 Automate to speed up lead generation and avoid client data requests
- 00:18:29 Possible human error in late-night operations and the importance of fulfilling promises
- 00:25:10 AI is a powerful tool for prompt creation and response accuracy in business
- 00:29:25 The complexity of technology and the need for expertise
- 00:33:25 Impact of technology on ideation and job replacement
- 00:36:40 The threat of automation to white-collar jobs
Resources Mentioned In Episode:
- GoHighLevel
- Shaun Clark on LinkedIn
- PT Episode 325
LINKS AND RESOURCES:
- Tiereleven.com
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
