Episode 479: How to Use Open AI to Convert Leads to Customers with Shaun Clark

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business’s sales process.

In This Episode, You’ll Learn:

  • 00:00:00 Engaged founder provides exceptional customer support after years
  • 00:01:38 Co-founder discusses high level and conceptual ideas
  • 00:04:39 Improve customer service with text messages
  • 00:07:20 Software company proves concept with 500k businesses and 1 million users
  • 00:08:38 Importance of tracking business interactions online
  • 00:12:14 Increase conversion rates in marketing with binary options
  • 00:14:39 Legal compliance advice for business owners
  • 00:17:00 Automate to speed up lead generation and avoid client data requests
  • 00:18:29 Possible human error in late-night operations and the importance of fulfilling promises
  • 00:25:10 AI is a powerful tool for prompt creation and response accuracy in business
  • 00:29:25 The complexity of technology and the need for expertise
  • 00:33:25 Impact of technology on ideation and job replacement
  • 00:36:40 The threat of automation to white-collar jobs

Resources Mentioned In Episode:


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