In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer’s click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max.
Chapters:
- 00:00:00 – Uncovering P Max and Identifying the Starting Point
- 00:01:31 – Saving Ad Spend and Growing Your Business
- 00:05:30 – Tracking Customer Journeys and Click Paths
- 00:07:13 – Data-Driven Attribution for Best Performing Channels
- 00:08:20 – Maximizing Ad Spend with P Max in Marketing Channels
- 00:09:55 – Identifying True Cold Traffic and Avoiding New User Pitfalls
LINKS AND RESOURCES:
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
