Episode 514: How to Sniff Out Your Marketing Agency’s B.S

Dive headfirst into the world of marketing agencies with us as we pull back the curtain on their tactics. Get the lowdown on the power of remarketing campaigns, unlock the untapped potential of young marketers, and sidestep the pitfalls that could trip up your marketing practices. We’re also lifting the lid on some of the industry’s ‘dirty tricks’, hammering home the critical importance of nailing your tracking and infrastructure setup before you even think about launching campaigns.

Chapters:

• 00:00:00 – Diving Deep into Sales Expertise in Marketing Agencies
• 00:05:47 – Unlocking New Remarketing Possibilities with Varied URLs
• 00:10:42 – Unmasking Dirty Tricks and False Promises in the Marketing World
• 00:13:08 – Key Queries Before Scheduling a Call with Solutions Eight and Tier 11
• 00:14:47 – Google Reps: Distinguishing Between Google Employees and Vendors
• 00:19:08 – The Crucial Role of Transparency in Your Agency’s Tech Stack
• 00:21:41 – The Advantages of Collaborating with Big Brands
• 00:24:19 – Stay Alert: Trust and Transparency in the Marketing Industry
• 00:27:48 – The Power of Differentiation and Debunking the Myth of Guaranteed Results
• 00:28:34 – Why Performance Guarantees Matter for Emerging Agencies
• 00:33:57 – Skepticism Towards TikTok Agencies and the Mirage of Legacy Knowledge

LINKS AND RESOURCES:

• Perpetual Traffic on Tier 11
• WeWork: or the Making and Breaking of a 47 Billion Unicorn
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!