Episode 516: A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client’s Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages of the customer journey, marketers can strategically create a cohesive, multi-platform advertising campaign that maximizes results.


  • 00:00:00 Kickoff: The Power of Cross-Platform Advertising with Kobi
  • 00:03:20 Leveraging Data to Optimize Social Media Platforms Choice
  • 00:06:19 Analyzing Advertising Shifts and Their Sales Impact
  • 00:12:51 How a Product Change Can Boost Customer Acquisition Rapidly
  • 00:18:17 Tapping into Google: Traffic & Attribution for High-End Products
  • 00:22:23 Risks of Neglecting Top-of-Funnel Marketing in Google Campaigns
  • 00:26:20 Strategies to Enhance Conversions and Business Success
  • 00:33:01 Overcoming Stakeholder Hesitations: Changing the Narrative
  • 00:37:24 The Value of Incremental Ad Investments & Scalability Insights
  • 00:42:15 Delving into Activation Ads & Effective Consumer Guidance
  • 00:46:36 Revisiting: Enhancing Customer Loyalty with Post-purchase Measures


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