Episode 532: Behind the Scenes of Tier 11: Research, Insight, and Strategy

Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.


  • 00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity
  • 00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion
  • 00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Copies
  • 00:10:59 Elevating Ad Performance: The Essentials of Ad Hygiene
  • 00:12:11 Mastering Comment Management: Discreetly Boosting Ad Performance
  • 00:13:54 Advanced Social Media Strategies: Keyword Flagging & Comment Management
  • 00:18:20 The UGC Phenomenon: Harnessing Authenticity for Campaign Success
  • 00:23:09 Amplifying Engagement: Merging Testimonials with Innovative Creatives
  • 00:26:49 Behind the Advantage Campaign: The Journey of Evolving Advantage Plus Strategies


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!