Episode 581: Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers

Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they embark on a quest to unravel the enigmatic realm of New Customer Acquisition Costs (NCAC), throwing the gauntlet down at the feet of the age-old marketing monarch, Return On Ad Spend (ROAS).

With wit sharper than a spreadsheet’s edge, they explore the alchemy of accurate attribution, transforming raw data into golden insights for scaling and nurturing your business garden. This episode is a pilgrimage to the holy grail of marketing metrics, offering a fresh map to navigate the digital age’s growth landscapes. Tune in to elevate your marketing metrics wisdom, decode the mysteries of customer acquisition, and perhaps, find the secret passage to sustainable growth. This is a must-listen for anyone looking to conjure up business success without falling for the illusion of misleading metrics. Welcome to the grand tour of the future of marketing, where data dazzles and insights inspire!


  • 00:00:00 – Setting the Stage: Meet the Voices Behind the Mics
  • 00:02:07 – Metrics Unmasked: Diving Deep Without the Deep End
  • 00:03:28 – NCAC Revealed: More Than Just Alphabet Soup
  • 00:05:18 – View-Through Conversions: Seeing Through the Marketing Mirage
  • 00:08:11 – The Balancing Act: Juggling NCAC and CAC Without Dropping the Ball
  • 00:11:19 – Tool Time with Wicked Reports: The Sherlock Holmes of Marketing Data
  • 00:15:05 – Wicked Reports Unwrapped: Peeking Behind the Curtain of Data
  • 00:17:20 – Journey Mapping: Where Data Tells a Story
  • 00:19:45 – The Duel: NCAC vs. CAC in the Ultimate Showdown
  • 00:22:30 – Ad Platforms on Trial: Judging the Numbers
  • 00:25:15 – Tales of Triumph: When Data Leads to Victory
  • 00:28:37 – Peering Into the Crystal Ball: The Future of Attribution Analytics
  • 00:30:40 – The Final Bow: Leaving You Smarter and Ready for Action


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