Episode 589: How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!


  • 00:00:00 – Introduction to Perpetual Traffic: Unpacking Marketing Mastery
  • 00:00:39 – Disney’s Long-Term Vision: Lauren Petrullo’s Insider Look
  • 00:03:24 – Strategic Moves: How Disney Anticipates Market Trends
  • 00:06:06 – Generational Appeal: Marketing from Millennials to Gen Alpha
  • 00:09:00 – Tailoring Messages: Disney’s Approach to Different Demographics
  • 00:12:17 – Consumer Shifts: How Gen Z Redefines Engagement
  • 00:14:13 – Tech at the Forefront: Gen Z’s Integration of Digital Tools
  • 00:16:48 – The Influence of Visual Media on Gen Z Buying Habits
  • 00:19:34 – Adapting to the Age of Information: Marketing Strategies for a New Generation
  • 00:22:07 – Retail Reimagined: Meeting Gen Z Where They Shop
  • 00:25:02 – The Power of Tech and Social: Upgrading Your Marketing Tools
  • 00:29:24 – Closing Thoughts: Join Our Perpetual Traffic Community


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!