Episode 596: 3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!


  • 00:00:00 – Welcome to Perpetual Traffic: A Business and Marketing Podcast
  • 00:00:38 – Unraveling the Telegram Thread: Our Community Insights
  • 00:02:45 – Email Delivery and Lead Quality: The Deep Dive Begins
  • 00:07:24 – Personalized Emails: Strategies for Better Segmentation
  • 00:09:33 – High-Quality Lead Forms: Crafting the Perfect Questions
  • 00:13:17 – High-Intent Lead Forms: Balancing Quantity and Quality
  • 00:16:49 – Audience Engagement: Boosting Email Interaction
  • 00:19:02 – The First Email: Setting the Stage for Engagement
  • 00:24:13 – Effective Calls to Action: Maximize Your Email Impact
  • 00:26:10 – Lead Scoring and Tracking: Techniques for Success
  • 00:28:22 – Automating Sales and Marketing: Best Practices
  • 00:29:31 – Building Your Automation Team: Roles and Responsibilities
  • 00:34:10 – Specialization vs. Cross-Functional Roles: What Works Best
  • 00:36:00 – Social Media Strategies: Driving Sales and Engagement
  • 00:41:03 – Paid Traffic Conversions: Optimizing for the Right Events


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